UPM Raflatac, a leading global provider of sustainable labeling solutions, is enhancing its direct thermal (DT) linerless label product line with the introduction of the new OptiCut™ WashOff solution. This innovative linerless label is tailored specifically for returnable and reusable plastic food containers, including crates made from PP, HDPE, and PET utilized in food logistics. Now available to customers, this label launch addresses the increasing demand for cutting-edge plastic packaging solutions, driven by evolving regulations and consumer preferences.
The OptiCut WashOff label is compatible with a majority of direct thermal printers and weighing scales, providing exceptional washability and seamless, adhesive residue-free removal, suitable for both industrial applications and home washing processes.
In addition to its outstanding washability, the OptiCut WashOff solution satisfies end-use requirements and shares all the benefits of the broader OptiCut linerless portfolio. These advantages include:
- Superior adhesion with a clean cut to various surfaces.
- Reduced service expenditure.
- Enhanced efficiency due to an extended maintenance cycle.
- Versatility to print and cut labels to any desired length.
Furthermore, all products within the UPM Raflatac OptiCut linerless portfolio boast CarbonNeutral® certification provided by Climate Impact Partners, adhering to The CarbonNeutral Protocol. While UPM Raflatac is committed to reducing internal emissions, the unavoidable greenhouse gas emissions associated with this product have been neutralized through the acquisition of high-quality carbon credits. Consequently, partners can confidently promote their printed labels as CarbonNeutral® certified.
“As retailers, HORECA, and logistics companies increasingly transition towards returnable and reusable containers, we are excited to unveil our new wash-off solution for direct thermal printing,” remarks Andoni Rodriguez, Director of Business Segment Logistics, Retail, Office & Linerless, UPM Raflatac. “With the largest global distribution network for direct linerless products, we take pride in offering our partners the OptiCut WashOff label. This solution exemplifies our dedication to innovation and our commitment to supporting our customers’ sustainability journeys.”
Discover how we are paving the way for a smarter future in food and drink packaging beyond fossil-based materials at www.upmraflatac.com.
