Whether you’re running a successful bakery business or just starting in this lucrative business, multiple aspects count a lot. The packaging is among those that play the role of backbone for any bakery outlet. Either it attracts new customers or loses the existing ones if it’s unappealing. Thus, the choice is yours, but here in this blog, we’ll explore the tips that can help you navigate you in ensuring growth. So, read on to know more.
Packaging Design Tips for Bakery Businesses
If we start listing down each aspect of the design, it’ll be a lot. But below are some of the top factors that contribute the most and bring impactful results.
Be Minimalistic
Whenever you visit a bakery, you’ll notice simple, elegant boxes for each baked or artisan item. It’s not a sudden thing but an intentional effort to enhance the branding appeal and present the products uniquely. These simple-looking boxes may seem unattractive at start but once they’re filled and you take them out, it showcases a luxurious vibe.
That’s why you should also opt for decent bags, boxes, and other packaging items to enhance your branding game. There’s a chance that you may not get the best-fit packaging in one go, but keep experimenting, and you’ll click with the ideal option sooner or later.
Make them Impactful
Making the boxes minimalist doesn’t mean to compromise on their presentation, but rather to complement it. The customized bakery packaging boxes you develop must give a wow impression at first glance and grab the buyer’s attention.
For instance, the boxes can have multiple distinctive elements, such as a unique shape or top-notch finishes. These features have a premium hands-on appeal and ensure your customers are always catered to with the best presentation.
Indulge Functionality
Opening and closing! Is that all that a box is about? It is, but there’s something more it offers. Yes, we’re talking about the convenience and unboxing experience. This is only possible if the best-fit closure mechanism is integrated, such as a tuck end, sleeve slider, or clamp shell.
Meanwhile, this makes the extraction of content easier and reduces the hassle of opening the boxes in a complex manner. Since it’s made from recycled materials, it doesn’t add much to the packaging budget and keeps the cost-related aspects limited.
Go with Eco-friendly Materials
Bakery food products have a limited shelf life, and they must be packed in sustainable packaging that has minimal impact on the environment. Businesses that choose non-paper materials for their bakery packaging solutions are not only expensive but also leave greater footprints behind.
That’s why materials, including cardstock, kraft, and corrugated, feature composability and settle down into the soil within a minimal timeframe. This means once your customer discards the boxes, it starts recycling either by soil or in a reprocessing unit.
Choose Color Schemes Wisely
Individuals relate the packaging color to their lifestyle preferences, and this can influence their purchase decisions deeply. This doesn’t mean they only go for the colors that they like and leave the rest products or items that don’t match. But they get inspiration from it and consider it a priority.
For bakery packaging, the color of the boxes complements the brand’s image in the ideal way, and neglecting it isn’t a choice at all. For most bakeries, the light, subtle, and mild-bright colors align perfectly. The best way to make the color selection seamless is by going with the packaging designer’s recommended colors, as they understand the psychology.
Opt for Customizations
The more you make the boxes stunning, the better they get into the minds of the customers. This means whenever they think about a bakery item, your brand will pop up in their mind, and you’ll play at a subconscious level. But the real question is, what else to integrate the bakery boxes with? Well, you can opt for:
- Printed ribbons that feature the brand logos
- Handles to easily carry the boxes for takeout purposes
- Gift cards section to deliver the items in a sophisticated manner
- Stickers mentioning the production, expiry dates, or food grades
- Window cutouts to let the buyers see through without opening the box
- Section dividers to place pastries, sweets, and snacks in an organized manner
- Butter paper at the bottom to let the excessive moisture and oil be absorbed and maintain the freshness of the baked items.
Print Branding Elements Smartly
Normal printing for boxes includes logos, taglines and product info. But enhancing its aesthetics with some custom elements will promote better brand engagement and ensure you get the most for your branding efforts. The additional printing-elements you can go with are:
- Social media handles to let the customers follow your pages and improve the digital presence organically in less time.
- Discounts for reviews to motivate customers to give their honest feedback on your items and how you can improve your products.
- Scratchable coupons to excite buyers to make a purchase and get something in return, even with the smallest purchase.
- QR codes that are either for the specific product line, survey, or for an entire menu for on-the-go visual lookup and future order ease.
- The ingredient list on either the bottom or sides of the box leaves the front space clean and available for branding elements.
Make Your Bakery Presentation Exquisite with Creative Packaging
All in all, following the above-mentioned tips will ensure you get the most out of your bakery business and pave a path for successful growth. It’s better to consult and onboard a packaging company rather than relying on guesswork that eats up a lot of time and effort.
For instance, trusted vendors like OXO Packaging take the lead and tailor the solution as per each business’s current scale and branding theme. No matter which supplier you partner with, ensure they fully understand this industry and have successfully concluded orders.
