Saica Group will showcase its latest innovations at Fruit Attraction 2025, specifically focusing on Saica Fresh—a comprehensive solution designed for the fresh-produce value chain. This offering highlights the expertise of Saica Pack in corrugated packaging and Saica Flex in flexible packaging. With decades of experience, Saica Fresh empowers growers, packers, and retailers to deliver fruits and vegetables in optimal condition—from field to table—while enhancing operational efficiency and promoting sustainable packaging practices.
From 30 September to 2 October, visit us at stand 7C24 in Hall 7 at IFEMA (Madrid). Attendees will have the opportunity to interact with actual packaging formats, explore material options, and design alternatives tailored to specific categories. Additionally, guests can savor a small Aragón-inspired menu served in Saica Fresh packaging, showcasing its performance and impact at the point of sale.
This year, Saica Fresh expands its extensive offerings across the entire value chain. New services include technical consultation on packaging selection, line and logistics optimization, and sustainability support aimed at minimizing food waste and reducing the environmental footprint of food and drink packaging—without compromising product protection or visual appeal on the shelf.
Miguel Ángel Martínez, Commercial & Marketing Director at Saica Pack, stated: “With Saica Fresh we simplify decisions across the chain, matching the right format and material to each product to protect freshness, reduce shrinkage, and gain efficiency.”
Similarly, Francisco Barrera, Sales & Marketing Director at Saica Flex, added: “Combining corrugated and flexible in a single coordinated offer allows us to provide tailor-made solutions that align technical performance with meaningful sustainability benefits.”
Ultimately, Saica Group’s initiative at Fruit Attraction 2025 demonstrates how an integrated, field-to-table approach can revolutionize food and drink packaging. Our focus on protection, productivity, in-store appeal, and circularity underlines our commitment to sustainable packaging solutions.
