Sutherland’s of Portsoy, a prominent smoked salmon producer in Scotland, has taken significant steps towards making their business more environmentally friendly. They have turned to Smurfit Kappa to help redesign their packaging to avoid the use of expanded polystyrene (EPS), which has recently faced criticism from environmentalists worldwide. Individuals now expect brands to use sustainable alternatives to EPS, lowering their impact on the planet.
After their collaboration with Smurfit Kappa, Sutherland’s unveiled their new thermal e-commerce packaging, known as QuadFresH. This new packaging solution is a thermally effective and sustainable alternative to EPS, utilizing four additional layers of cardboard to develop a sufficient thermal barrier. The product is then held in a sturdy structured design that can withstand transportation, ensuring quality and purposeful packaging.
The sustainable packaging eliminates approximately 2500 units of EPS each year while reducing CO2 emissions by approximately 25%. The QuadFresH packaging also provides an enhanced customer experience through its easy-to-recycle design. This feature not only encourages brand loyalty but also shows customers that businesses are mindful of their impact on the environment.
According to John Farley, Director of Sutherland’s Portsoy, the company used EPS to transfer temperature-sensitive goods such as meat, fish, poultry, and cheese in their e-commerce. He further explained the shortcomings of EPS, including its use of harmful chemicals during the production process, limited recycling facilities, its non-biodegradable nature, and contribution to ocean pollution.
The new packaging solution overcomes these issues, providing a fresh and temperature-controlled product that remains consistent throughout its transportation journey, reducing the likelihood of product returns. Customers have praised the new QuadFresH box, highlighting its practical benefits and its potential to provide an exciting and worthwhile unboxing experience.
Sutherland’s Portsoy’s new packaging solution not only meets their logistical demands but also establishes their proactive approach towards environmental sustainability.
Furthermore, QuadFresH is eco-friendly, a vital feature for businesses that are environmentally conscious. This new packaging from Sutherland’s offers a perfect solution for companies looking for a sustainable alternative to EPS packaging.
