Amcor Rigid Packaging (ARP) and Ron Rubin Winery have come together to introduce Blue Bin, the first-ever premium wine to be packaged in a 750mL bottle made entirely from 100% recycled polyethylene terephthalate (rPET) plastic. This partnership has paved the way for a more sustainable future in the wine industry.
Compared to traditional wine packaging, Blue Bin’s PET bottles offer numerous environmental advantages. They help reduce greenhouse gas emissions, mitigate global warming, and minimize other ecological impacts. Furthermore, these PET wine bottles are lightweight and shatterproof, allowing wine enthusiasts the freedom to enjoy Blue Bin in outdoor settings such as the beach, poolside, or while camping.
Amcor highlights that glass bottles account for a staggering 30% of wine’s carbon footprint, making them the largest environmental concern across the product’s value chain. By contrast, PET wine bottles are 85% lighter and emit only one-third of the greenhouse gas emissions of their glass counterparts.
Seeking a planet-friendly alternative that would enable consumers to relish their favorite wine while minimizing their environmental impact, Ron Rubin Winery conducted a meticulous two-year assessment of wine packaging. This evaluation ultimately led to the development of a premium wine for eco-conscious wine lovers. The innovative Blue Bin bottles incorporate Plasmax technology, which adds a thin glass layer inside the bottle, preventing the wine from ever coming into contact with the rPET.
Jonathan Jarman, Amcor Rigid Packaging’s marketing manager for spirits and wine, explains, “Plasmax serves as a glass-like oxygen barrier on the inner surface of the bottle, ensuring optimal preservation of the wine, while the PET bottle maintains its shape.” This development represents a groundbreaking moment in the North American wine market, where sustainable packaging is now revered and cherished as much as the product itself. Amcor is delighted to collaborate with Ron and his team to make Blue Bin available to customers nationwide.
Blue Bin is proudly produced and bottled by Ron Rubin Winery, a company renowned for its commitment to bottling sustainable, premium wine. The name “Blue Bin” pays homage to the origin of the recycled material used to create the 100% rPET bottle.
In conclusion, the partnership between Amcor Rigid Packaging and Ron Rubin Winery has revolutionized the wine industry by introducing Blue Bin, the first premium wine packaged in a 750mL bottle made entirely from 100% recycled polyethylene terephthalate (rPET) plastic. This eco-friendly packaging option not only reduces greenhouse gas emissions and global warming but also offers wine enthusiasts a lightweight and shatterproof alternative for outdoor enjoyment. With the integration of Plasmax technology, Blue Bin ensures the wine’s quality while prioritizing sustainability. Ron Rubin Winery continues its commitment to sustainable practices with the production and bottling of Blue Bin, underscoring the company’s dedication to environmental stewardship. This development signifies a transformative moment in the market, where sustainable packaging is held in esteemed regard alongside the product itself.
