Amid rising inflation and shifting nutritional preferences, consumers are increasingly making intentional food purchasing decisions, prioritizing clear product quality at the point of sale. In this context, packaging is essential: it not only safeguards the product but also conveys premium quality through its design and tactile experience.
adapa’s SkinFreshTop portfolio sets advanced benchmarks, especially for premium cuts of meat. The ultra-transparent skin films ensure optimal product visibility, preserve freshness, and aid meat processors in showcasing quality—thereby positioning them effectively within the premium market segment.
The critical functions of packaging
Despite often being criticized, packaging is vital—particularly for perishables—and serves multiple essential functions. Primarily, it must protect its contents to sustain the resources invested in production. Achieving this requires suitable barrier properties and material selection. Additionally, packaging provides necessary information, including nutritional values, disposal guidelines, brand identity, taste profiles, and product commitments. Beyond graphic design elements, the shape and material characteristics of the packaging can also communicate these messages, such as through exceptional transparency.
Skin films as a premiumisation tool
Skin packaging effectively presents meat and fish products in their authentic form. The film envelops the product like a second skin, securing it snugly. Due to the film’s high contact clarity, critical product attributes—such as texture, cut, or distinctive marbling—remain visible to consumers. This guarantees an authentic and attractive display at the point of sale, while also facilitating upright positioning in refrigerated displays.
Tailored solutions: adapa’s comprehensive skin portfolio
Skin applications are highly specialized and demanding, necessitating top-tier materials. Recently, adapa has expanded its already extensive skin portfolio to include the new SkinFreshTop Slim film.
Michael Egbers, Sales Manager DACH at adapa, elaborates:
“Our goal is to combine product protection, machine compatibility, and POS presentation in the best possible way. With our comprehensive SkinFreshTop portfolio, we can respond to our customers’ individual requirements and offer the right skin film for almost every application.”
Introducing SkinFreshTop Slim for flat applications
With SkinFreshTop Slim, adapa enhances its skin film range specifically tailored for flat and softer products. This highly transparent, glossy high-barrier film is ideal for fresh boneless meat cuts as well as processed meat and sausage items with a product height of up to 30 mm. It can be processed seamlessly on all standard tray sealers and thermoforming machines.
The film comes in thicknesses ranging from 80 to 125 µm, ensuring reliable cutting on all standard product carriers. Sealing is consistently dependable on carriers with PE and PE-peel sealing layers, as well as on monomaterials such as PP or PET.
