Ash Amirahmadi is set to lead Sofina Foods Europe as its CEO, succeeding Michael Latifi, who remains the founder, chairman and chief executive officer of Sofina Foods Inc. Amirahmadi, who has been the managing director of the UK’s biggest dairy cooperative, Arla UK since 2018, expressed his excitement on being part of Sofina Foods and working collaboratively with Michael Latifi and the rest of the Sofina Foods Europe team to lead the way in transforming the business towards category leadership.
Sofina Foods has a remarkable record of forming partnerships with its customers and suppliers, creating resilient and sustainable supply chains, cultivating its human capital, adding value to categories, and committing to social responsibility across a range of stakeholders. Amirahmadi shared that his experience in the UK grocery sector mirrors these values, and he is ecstatic to take on the role as CEO of Sofina Foods Europe to pave the way forward.
Despite the complex and challenging global market, Amirahmadi is committed to working with the Sofina family to transform the food system and address the industry’s challenges. His appointment comes at a critical juncture for the industry, and he intends to lead the Sofina Foods Europe team to develop a more sustainable supply chain that can deliver high-quality products that are great-tasting, affordable, and easily accessible to consumers.
Latifi remarked that he is pleased to welcome Amirahmadi to the Sofina family, noting that his deep experience and reputation within the grocery and farming sectors would contribute significantly to the delivery of ongoing success across their European operations while demonstrating their continued commitment to quality and innovation. As Sofina Foods Europe strives to lead the way in developing sustainable supply chains, Amirahmadi’s experience in the UK grocery sector aligns with their values and vision, hence his appointment.
