PepsiCo is expanding its protein-focused snacking portfolio with a new range of bars sold under its Good Warrior brand.
The US food and beverage company said the launch follows the introduction of Good Warrior beef sticks and reflects how “protein moves beyond fitness-focused consumers and becomes an everyday nutrition priority”.
The bars are currently available through selected US retailers in sweet cocoa marshmallow and cookie dough brownie crisp varieties. A cookies-and-cream “cremewich” version is scheduled to arrive early next year.
Each bar provides 15 grams of protein and contains up to 7 grams of sugar. PepsiCo is promoting the products as “made without artificial preservatives” and as a “good source of fibre”, aligning the range with two prominent trends in the packaged food and snack categories.
The launch follows the March debut of Good Warrior beef sticks, the first product introduced under the brand.
“Good Warrior Bars are a great example of how we’re evolving our portfolio to meet a wider range of consumer needs and occasions while delivering the flavour and quality people expect,” said Hernán Tantardini, chief marketing officer at PepsiCo Foods US.
PepsiCo added that further Good Warrior products are in development and expected to reach the market over the coming year.
The snacks and drinks group also pointed to research carried out by RepData in August on its behalf. The survey found that 59% of Americans are consuming more protein than they were 12 months earlier.
Protein was also identified as a strategic area during PepsiCo’s announcement of its 2025 financial results. CEO Ramon Laguarta said:
“We’re relaunching Quaker. Quaker will put emphasis on that space but, not only that, SunChips and some of our food products as well. Protein, obviously, that’s an area where we’ve been innovating for some time and we’ll continue to do it.”
In February, PepsiCo partnered with Link Snacks to launch Jack Link’s Doritos Nacho Cheese jerky and meat sticks in a “new protein-forward format”.
The company is one of several major food manufacturers responding to rising demand for protein-enriched products.
Confectionery company Hershey introduced a Reese’s protein snack bar in June. French dairy group Lactalis then acquired UK-based Protein Works in July, while Danone had moved into the category several months earlier through its deal for meal-replacement company Huel.
