In a strong and optimistic position, the German firm is celebrating a notable 10% year-on-year increase in overall sales, which helped it surpass a turnover of £1.1 billion in the four weeks leading to 24 December 2025.
Lidl’s peak shopping day occurred on 23 December, with nearly 51 million customers over the four-week period, reflecting an 8% rise or an additional 4 million customers compared to last year.
Two British-made products emerged as top-sellers during the festive season. Notably, Lidl’s Valley Spire Cheese Truckles and Deluxe Hand Cooked Crisps, featuring flavors like Baked Camembert & Hot Honey and Cheddar & Spiced Onion Chutney, gained significant popularity.
Moreover, British vegetables experienced high demand as part of Lidl’s festive ‘Pick of the Week’ promotion, enhancing consumer engagement in food and beverage industry trends.
Commenting on these figures, Ryan McDonnell, CEO of Lidl GB stated: “2025 was a record-breaking Christmas for Lidl – with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British food, all without compromising on quality, we’ve seen loyalty soar. We remain the retailer that delivers the highest quality at the best price.”
“As the fastest-growing bricks-and-mortar supermarket, we’ve expanded to reach more customers nationwide and offer outstanding value this Christmas. Looking ahead, we’ll continue to grow our footprint, invest in British produce, and deepen support for local communities, delivering even greater value for households across the nation.”
In the week leading up to Christmas Eve, shoppers bought more than 11,000 tonnes of seasonal produce, marking a 70% year-on-year increase. This included an impressive 40% rise in sales of easy-peeler clementines alone.
Additionally, Lidl reported that customers initiated their festive preparations significantly earlier this year, with over 30 million mince pies sold starting from September. This trend highlights evolving behavior in food and drink consumer trends.
Key shopping peaks were driven by consumers stocking up on this year’s most sought-after items, such as mini snow globes, window stickers, and tinsel, demonstrating effective food and drink marketing strategies.
