Cerebelly, a US-based producer of “cognitive-focused” baby food, has appointed retail executive Don Clark as its new CEO.
Clark, with a distinguished career including roles at Target, Whole Foods Market, and Giant Eagle, is taking over from Greg Shearson, who has served as the CEO of the New York-based company since 2020.
Shearson, who played a pivotal role in securing Series A funding earlier this year, will now transition to become an investor and board member, according to a statement from Cerebelly.
Cerebelly, founded in 2019 by Dr. Teresa Purzner, a neurosurgeon with a PhD in developmental neurobiology from Stanford University, is recognized as the “first and only science-backed and patented, cognitive development-focused baby-food brand”.
The company’s portfolio consists of organic and non-GMO baby meals, smoothies, and snack bars, with a core focus on incorporating vegetables. These products are free from dairy, gluten, and added sugar. Cerebelly claims that their food pouches contain “between 15 to 18 nutrients that support specific regions of the brain”.
Shearson stated, “The timing is perfect for a gifted new leader to step into this role and prepare for the next chapter in the company’s growth. Don exemplifies the rare type of leader that will take Cerebelly to the next level of performance as a pioneering and mission-led baby food company.”
Cerebelly’s products are available in major retailers such as Whole Foods, Target, Meijer, Kroger, Walmart, and Publix, both in the US and Canada. Additionally, customers can purchase them online through Cerebelly’s own website, as well as platforms like Amazon and Thrive Market.
Clark expressed enthusiasm about his new role, stating, “I’m excited to bring a new perspective to the leadership role and integrate my passion for a purpose-driven brand in the health, wellness, and nutrition category. Cerebelly’s mission and incredible growth over the last three years is a testimony to the strength of the brand as an industry leader.”
During the Series A funding round, Cerebelly secured investments from prominent firms including Knudsen Capital, H Venture Partners, Imaginary Venture Capital Partners, Redcap Investments, and Babybelly. Chairman of Cerebelly, Brent Knudsen, is the founder and managing partner of Knudsen Capital.
