The grocer’s latest decision ensures that it will exclusively source strawberries from British farms throughout the year, taking into account the unique obstacles faced by the industry.
In the UK, strawberry season typically spans from early May to late September. Despite the challenges posed by unpredictable weather and the brevity of this period, Co-op remains committed to its objectives thanks to growers’ investments in innovative cultivation methods that enhance crop protection and development.
One key advancement has been the heating of polytunnels during cold nights and harsh weather, which has proven vital. Additionally, Co-op has highlighted investments in biomass boilers powered by sustainable wood, along with heat exchange pumps and anaerobic digestion facilities, which are alternatives to traditional gas and oil. This approach has provided relief from the escalating fuel costs influenced by ongoing global conflicts.
Reaffirming its goal of sourcing 100% British strawberries aligns with the retailer’s dedication to boosting seasonal British produce and collaborating with farmers to extend the growing season. The focus remains on establishing long-term resilience and food security.
Co-op’s strawberry offerings for 2026 will include three distinct types, one identified as ‘premium’, starting at £2.60.
Initially, the company’s strawberries will be sourced from growers located in Kent, Herefordshire, Chichester, and the South West of Wales, featuring varieties such as Eves Delight, Lady Isabella, Lady Emma, and BerryWorld Eve.
As the season progresses, Co-op plans to broaden its sourcing to encompass Berkshire, Surrey, Lincolnshire, the West Midlands, and Scotland, adding varieties like BerryWorld Joyful, Eves Joy, and Lady Grace.
Emily Young, Co-op’s senior buying manager, stated: “We’re proud to champion homegrown and seasonal fruit and veg on offer across our stores and work incredibly closely with our producers and growers to extend the UK season as much as possible, which is why we’re thrilled to be switching to be 100% British strawberries before anyone else for the fourth year running.”
Furthermore, the retailer has committed to exclusively offering strawberries grown in Scotland at its Scottish stores once the season reaches its peak.
Co-op reports that the proportion of British strawberries sold has nearly doubled this year compared to last, with volumes increasing by 98%.
