US snacks brand The Good Crisp Company has undergone a significant transition, with New York-based asset manager MPearlRock acquiring the business.
While the financial details of this transaction remain undisclosed, it represents a strategic move in the food and beverage industry trends. MPearlRock, which launched in 2024 through a collaboration between private equity firm MidOcean Partners and PearlRock Partners, aims to enhance the food and drink business landscape.
In a LinkedIn post, Matthew Parry, co-founder and CEO of The Good Crisp Company, referred to this acquisition as “a major milestone.” He emphasized that with MPearlRock’s strategic guidance and resources, the company is well-positioned to accelerate growth and optimize its operations.
Parry highlighted that the deal combines new growth capital with secondary share sales for existing investors. Notably, Malaysian snacks maker Mamee, a stakeholder, will continue its partnership. Parry expressed enthusiasm, stating, “We’re excited to continue building this brand together and to take it even further globally.”
Established in 2015, The Good Crisp Company offers a variety of salty snacks, including crinkle-cut and traditional potato crisps, along with cheese balls in flavors like sour cream and onion and spicy jalapeño. The company markets itself as a “better-for-you” option, providing gluten-free products that avoid artificial flavors and GMO ingredients.
Its products are now available in over 20,000 retail locations across the US, Canada, Australia, and the UK. Brian Kelley, CEO of MPearlRock, remarked, “Consumers are increasingly demanding clean-label snacks that offer ingredient simplicity without sacrificing taste.” He added that The Good Crisp Company meets these demands with its “great taste, no guilt” proposition.
Kelley further stated, “It is rare to find a company that can deliver on both promises like they do.” The partnership marks an exciting phase for growth for both the company and its new stakeholders.
In January 2024, MPearlRock made waves by acquiring Nutpods, a Bellevue, Washington-based producer of dairy-free, plant-based creamers, reinforcing its commitment to innovation in the food and drink consumer trends.
