US investment firm One Rock Capital Partners has announced a significant deal on September 11, acquiring Europe Snacks, a distinguished private-label snacks manufacturer. This development comes as the food and beverage industry continues to evolve, driven by emerging consumer trends and a growing demand for innovative products.
Based in Paris, Europe Snacks is supported by private equity firm Apax Partners and specializes in producing a variety of snacks for branded and retail customers. Étienne Lecomte, CEO of Europe Snacks, expressed enthusiasm about the partnership with One Rock, stating, “We are looking forward to joining forces with One Rock as we enter our next phase of growth. One Rock’s operating partners bring decades of expertise in our core markets, and we will look to leverage their knowledge and experience as we aim to bring even more innovation and value to our customers.”
Europe Snacks operates seven factories across France, the UK, and Spain. Founded in 1990, the company employs over 1,800 people and offers products such as crisps and crackers. Notably, Europe Snacks entered the UK market in 2016 through the acquisition of Kolak Snack Foods and expanded its footprint in Spain by acquiring Grupo Ibersnacks in 2018.
The acquisition aligns with broader trends in the food and drink business, where strategic partnerships and consolidations are becoming increasingly common. Last year, Europe Snacks further expanded its portfolio by acquiring Burts Snacks, a well-known UK-based producer of crisps and popcorn, for an undisclosed amount. This move exemplifies the company’s commitment to enhancing its market position in the private-label sector.
Kurt Beyer, a partner at One Rock, commented on the acquisition, saying, “Over the past three decades, Europe Snacks has grown to be a leader in the private label market across its key product categories and geographies. We are excited to partner with the team, to build upon their strong heritage, and to continue driving growth.”
One Rock Capital Partners has previously demonstrated its strategic interest in the food and beverage sector. In 2021, an affiliate of One Rock acquired BlueTriton, a US bottled-water manufacturer, further solidifying its portfolio in the food and drink industry.
In conclusion, this acquisition signals a strategic advancement for both One Rock and Europe Snacks, reflecting larger trends within the food and drink consumer market. As the industry continues to adapt to changing preferences, companies like Europe Snacks are well-positioned to capitalize on these evolving dynamics.
