Spanish snacks manufacturer Grupo Apex has expanded its portfolio with the acquisition of Chavez y Clark, a local competitor known for the SuperMex brand. This strategic move reinforces Grupo Apex’s position in the food and beverage industry, particularly in the growing segments of corn and wheat tortillas.
The financial specifics of this acquisition have not been disclosed. Operating from El Puerto de Santa María in Cádiz, Chavez y Clark specializes in producing and distributing tortillas, making this acquisition significant for Grupo Apex’s operations. This addition complements Grupo Apex’s existing network, which includes 12 production facilities across Spain.
Grupo Apex articulated that this transaction strengthens their “industrial presence” in southern Spain and diversifies their product offerings into burgeoning categories within the food sector, specifically corn tortillas. Santiago Sala, CEO of Grupo Apex, stated, “This acquisition fully reflects our strategy of sustained growth and portfolio diversification, leading the development and value generation in the snacks sector.”
SuperMex operates a facility boasting 1,300m² of production space along with a 1,000m² warehouse for finished products. The facility currently employs 36 staff members and reported a turnover of €5.3 million ($6.1 million) for 2024, with projections reaching €6 million by 2025.
This purchase follows Grupo Apex’s recent acquisition of Barcelona-based Tot Snack in 2024 and the purchase of vegetable crisps maker Viube Foods in 2022. In 2023, Grupo Apex further enhanced its capabilities by acquiring a new plant in the La Rioja region and securing local crisp maker Santo Reino for an undisclosed amount.
Previously, in 2022, Grupo Apex acquired the Pop Up popcorn brand from Mexican bakery giant Grupo Bimbo. Such strategic acquisitions reflect evolving food and drink consumer trends and demonstrate Grupo Apex’s commitment to growth within the competitive landscape of the food and drink business.
In conclusion, the ongoing acquisition trend within Grupo Apex not only highlights their growth strategy but also signifies a shift in the food and beverage industry.
