Orkla’s ingredients business unit has finalized an agreement to acquire Senna, an Austrian manufacturer of margarine, sauces, and dressings, from Vivatis Holding. The financial details of the transaction remain undisclosed.
In a statement issued on February 17, Orkla Food Ingredients (OFI) emphasized that this acquisition enhances its market presence in the Central and South East European (CSE) region, marking OFI’s entry into Austria and Italy.
Manuela Banu, CEO of OFI in the CSE region, stated, “Austria and Italy represent new markets for OFI, where we aim to grow profitably by introducing a broader set of categories and by driving operational efficiency.”
Senna, operational in over 20 countries, boasts Austria’s sole margarine production facility located in Vienna. Established in 1927, Senna serves clients across the foodservice, artisan bakery, and industrial sectors, employing around 120 individuals. In 2025, the company reported sales of approximately €80 million ($92.6 million).
In a separate communication, Vivatis explained that it is divesting Senna after undergoing a “comprehensive strategic process.” The company added, “The aim was to ensure the long-term strength, competitiveness, and sustainable success of the company,” while exploring various options to secure the brand’s future in Austria and overseas markets.
Moving forward, Senna will continue to operate from its headquarters in Austria. Vivatis believes that OFI’s industry expertise and European reach will further propel the growth and international expansion of the Senna brand.
Gerald Hackl, CEO of Vivatis, remarked, “With the sale of Senna to Orkla Food Ingredients, we are creating long-term prospects for Senna and simultaneously strengthening its market presence through new synergies. We are convinced that Orkla Food Ingredients provides the right foundation for the successful further development of the brand.”
The deal is anticipated to be finalized in the first half of 2026, subject to regulatory approval. Christof Kessler, CEO of Senna, expressed enthusiasm about joining forces with OFI, citing significant expertise and a robust foundation for future growth.
In related news, in October 2023, Norwegian parent company Orkla sold a 40% stake in OFI to private-equity firm Rhône, valuing the ingredient unit at NOK 15.5 billion (approximately $1.4 billion). Established by Orkla in 1999, OFI serves a broad spectrum of customers within the bakery, ice cream, and plant-based product sectors, making it a key player in the food and beverage industry.
