The food and beverage industry trends are witnessing Nestlé’s investment in its operations in Egypt, as the company plans to add four production lines to its factory near Cairo. This move reflects Nestlé’s commitment to the food and drink business, aiming to capitalize on the growing consumer trends in Egypt and beyond.
Nestlé’s expansion will focus on boosting production at its factory in 6th of October city, located in the Giza Governorate. This strategic move involves the installation of three new production lines dedicated to Maggi products, while the fourth line will focus on Nido dairy products, targeting the increasing demand for these popular brands.
To cater to the food and drink consumer trends, the new production lines will be fully operational by December 2023, with a particular emphasis on exporting the increased production capacity. Nestlé’s commitment to Egypt is evident through its three facilities in the region, reinforcing its presence with the manufacturing of various products such as Maggi, Cerelac, Nesquik, Nido, Nescafé, Bonjorno, Nestlé Pure Life, and Baraka bottled water.
The decision behind this significant investment is driven by Nestlé’s recognition of the promising business and economic opportunities that Egypt offers. With a history of over 100 years in the country, Nestlé aims to strengthen its position and continue providing quality food and beverage products to Egyptians.
The financial details of this investment will be announced during the inauguration of the production lines in December, showcasing Nestlé’s commitment to transparency. In 2021, Nestlé had already invested E£100m ($3.2m) in its Egyptian operations, focusing on expanding the production capacity at the 6th of October city factory. The site, established in 1991, currently operates over 46 production lines and employs more than 1,200 workers, ensuring a total annual production volume of 50,000 tonnes.
During the company’s half-year results, Nestlé reported sales worth Sfr9.1bn ($10.35bn) in its Asia, Oceania, and Africa regions, demonstrating its strong foothold. Despite a slight decrease compared to the previous year’s sales, the 9.3% organic growth showcases Nestlé’s resilience and commitment to the global food and beverage industry trends.
