Private-equity firm Perwyn has successfully acquired the UK-based halal meat brand Takul from Stonehouse Foods for an undisclosed amount. This strategic move is part of Perwyn’s growth plans within the food and beverage industry and illustrates its commitment to expanding its portfolio in the rapidly evolving market of halal products.
Operating from London, Perwyn executed the acquisition through its Isla Délice brand, a respected French halal business. This transaction signifies the firm’s intent to leverage its expertise in the food and drink business to enhance the halal consumer experience in the UK. Established in 2022 by Stonehouse Foods, Takul offers a diverse product range, including ready meals, pizzas, pasties, and sliced meats. These products are conveniently available at major retailers like Tesco and Sainsbury’s.
Integrating Takul into Isla Délice’s operations expands its market presence to the UK, complementing its existing reach in France, Belgium, and Spain. Previously acquired by Perwyn in 2018, Isla Délice has established a strong foothold in the halal market, showcasing its commitment to quality and innovation.
Heinz Holsten, a partner at Perwyn and board member of Isla Délice, stated, “We at Isla Délice and Perwyn are delighted to bring the group’s longstanding FMCG halal expertise to the UK.” This showcases Perwyn’s strategy to harness its rich halal heritage and professional approach toward fast-moving consumer goods (FMCG) to boost the halal consumer offering in the UK.
Furthermore, Perwyn plans to support the Takul brand while simultaneously introducing Isla Délice products in the UK market. A recent statement highlighted that Tesco serves as a perfect example of this collaborative strategy, boasting a shared portfolio of 40 SKUs across both brands.
Eric Fauchon, CEO of Isla Délice, expressed confidence in the union, stating, “Stonehouse Foods has done a great job in bringing innovation and modernity to the UK halal market with Takul.” He believes that alongside Isla Délice’s chilled and frozen products, they can create a robust portfolio that will significantly enhance the UK halal market.
In addition to this acquisition, Perwyn recently announced a fresh investment in UK-based Italian food manufacturer Crosta & Mollica. This investment aims to support Crosta & Mollica’s international expansion efforts while enhancing its growth in the UK through focused initiatives on product innovation, customer service, and brand development.
By strategically acquiring Takul and investing in complementary businesses, Perwyn is poised to address key food and drink consumer trends while reinforcing its position as a leading player in the food and beverage industry.
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