FnB Private Equity has finalized the acquisition of Nestlé’s baby-food assets in France, including the NaturNes, Babicao, and Babivanille brands, after five months of negotiations. The transaction, approved by competition authorities and worker representatives, does not encompass Nestlé’s infant-formula products in the country. The Swiss food giant emphasized the importance of baby powders as a strategic pillar.
The acquired assets will be managed under Azuré Holding, a company spearheaded by Antoine Forbin as chairman and president. The focus will be on innovation, consumer engagement, and operational excellence, with a manufacturing facility located in Arches, Vosges driving future production. The deal also includes the retention of 235 employees from Nestlé, along with a plant generating an annual turnover of approximately €100m and boasting a 25% market share in France.
Valérie Lutt, a partner at FnB, expressed confidence in the potential of the acquired baby-food brands and emphasized their unique market positioning. The team, under the leadership of Antoine Forbin, is expected to consolidate market share and explore growth opportunities through innovation.
Financial details of the agreement remain undisclosed. The assets will be rebranded under a new trading name, as announced by Azuré Holding. The company is poised to strengthen its presence in the food and beverage industry, leveraging its expertise and strategic vision to drive growth in the competitive market landscape.
The completion of this deal marks a significant milestone for FnB Private Equity, underscoring its commitment to expanding its portfolio in the food and drink sector. With a strong foundation in place, the company is well-positioned to capitalize on emerging trends and consumer preferences, setting the stage for continued success in the industry.
