Mackie’s of Scotland has remained true to their promise of providing their consumers with the flavours they love. Recently, the ice cream company commissioned a thorough market research campaign to survey new and existing flavours with consumers. As a result, Mackie’s announced the release of its new and exciting ice cream flavour–toffee fudge.
The study was carried out by Levercliff, a food and drink business consultant. The research revealed that out of 26 different flavour combinations, toffee fudge had the broadest appeal across the UK, with 40% of people preferring it. Following this survey, Mackie’s new flavour–Toffee Fudge Tub–will now be made available in Scottish Tesco stores, as well as Ocado across England and Wales. Scottish Sainsbury’s stores will also stock the flavour from mid-May.
Kirstin McNutt, Mackie’s development director, insured that she oversaw the extensive market research project and subsequent flavour creation. Mackie’s gathered numerous amounts of data on trends, supplier ideas, and market gap analysis. Consequently, they ended up with a host of different flavour ideas, which they narrowed down to five flavour concepts. The research insights reflected that consumers really enjoyed the textural experience of the ice cream with toffee fudge being the most popular flavour choice.
“We aim to create as many of our ingredients on the farm as possible,” said Kirstin. Mackie’s uses fresh milk from its own herd of dairy cows to create the flavour and also creates its toffee swirl using a new sauce making machine. The family-run business has been able to make even more ingredients on the farm without external sourcing, resulting in a deliciously smooth product that is packed full of rich textures.
Mackie’s has been creating ice cream since 1986, and with variations of the toffee fudge recipe being trialled in Mackie’s 19.2– the company’s ice cream parlour in central Aberdeen–visitors can enjoy various seasonal specials in addition to being able to try new products destined for the retail range.
Overall, Mackie’s new ice cream flavour presents a wonderful and delectable combination, and we are excited to see how it will be received further.
