Swizzels, the Derbyshire-based sweet maker, has assembled a 15-strong team to take on the demanding Tough Mudder challenge on September 9th. This grueling nine-mile course encompasses 30 challenging obstacles that will put their physical stamina and mental strength to the test. From enduring a shock of 10,000 volts of electricity to navigating a water-filled pit with minimal air, scaling a slippery 13ft high structure, and maneuvering through muddy pits while dodging water cannons, this team is facing quite the challenge.
The motivation behind this event stems from Swizzels’ commitment to making a difference. Last year, the company rebranded its beloved Love Hearts to Kind Hearts in order to raise awareness for YoungMinds, the UK’s leading charity dedicated to supporting young people’s mental health. This rebranding was a part of an 18-month partnership between Swizzels and YoungMinds.
Claire Lee, senior brand manager at Swizzels, expressed the team’s collective apprehension about the upcoming Tough Mudder challenge. Acknowledging that the team comprises individuals who may not typically prioritize gym workouts or running, their determination to complete the course remains unwavering.
“We’re absolutely petrified!” Lee exclaimed. “But most importantly, it has been an honor to support YoungMinds over the past 18 months. Their work is truly impactful.”
As Swizzels embarks on its final fundraising effort, the company humbly requests the retail trade’s support by making donations through their JustGiving page. Whether big or small, every contribution will be highly appreciated.
The funds raised from the upcoming Tough Mudder challenge will provide essential resources to support young people with their mental health and empower adults to offer the best possible assistance to the youth in their lives. Swizzels remains dedicated to this cause and looks forward to making a meaningful difference through this event.
To donate and support Swizzels’ Tough Mudder team, please visit their JustGiving page [here](https://www.justgiving.com/fundraising/SwizzelsToughTeam2023).
