The store has experienced a significant increase in customer footfall, with a reported surge of 40%. This growth has been accompanied by a doubling of chilled sales, resulting in an increase in profitability by 3% margin points. These impressive results have been driven by the introduction of a new hot Food-To-Go offer.
As a direct consequence, the store is confident in recouping its initial £250,000 investment within a relatively short period of 2.5 years. This not only reflects the success of the store but also solidifies its long-term profitability.
A noteworthy transformation can be observed in the Bargain Booze section of the store, where the number of specialist beer, wine, and spirits has expanded from 500 to over 750 SKUs. Shop owner Kersheaup Vagadia attests to the significant impact this has had on sales.
In particular, alcohol sales have seen a remarkable 24% increase, averaging an impressive £7,000 per week. This growth has been facilitated by the introduction of a new range of ales and a dedicated ‘low/no alcohol’ section.
Vagadia expresses satisfaction with the implementation of the new Bargain Booze concept, highlighting the positive effects on footfall. In addition to attracting a substantial number of new customers, the store has experienced an average increase in basket spend of £2.20 per customer.
Furthermore, thorough research and analysis were conducted in collaboration with the store development, retail, and commercial teams at Bestway Retail. This process involved dissecting sales data by category and examining customer shopping habits and preferences.
As a result, it became clear that the store had only tapped into a small portion of its local customer base, presenting the store with significant growth opportunities.
