The trial is set to commence later this month and will include two SuperValu stores (Portstewart and Lisburn) and two Centra stores (Mallusk and Foxes Glen in Belfast).
Shoppers will have the opportunity to purchase a select range of M&S Food products during the trial, which will include popular items such as Percy Pig sweets and Colin the Caterpillar cakes.
All four locations will feature an in-store bakery where customers can find delicious M&S baked goods.
Trevor Magill, the managing director of Musgrave Northern Ireland, expressed his enthusiasm for the trial partnership, stating, “At Musgrave, we are constantly seeking new ways to enhance our offer for both our shoppers and our retail partners.”
Magill added, “Alongside our own extensive and high-quality product range in both SuperValu and Centra, this trial partnership with M&S Food allows us to continue delivering a truly compelling offering to our customers and fully supports our ambition of being the number one convenience retail market.”
David Phillpot, the franchise trading director at M&S, highlighted the company’s commitment to making their trusted-value product range accessible to more customers. He expressed his satisfaction with the trial partnership, stating, “We constantly review how to make our trusted-value product range available to more customers and we’re very pleased to be taking part in this trial partnership with Musgrave Northern Ireland.”
Phillpot continued, “Offering many of our store favorites, whether you’re looking to grab a quick snack or find inspiration for your weekly shop, we look forward to seeing how Northern Irish shoppers respond to this new approach.”
