Gut-friendly beverage brand Hip Pop is gearing up to unveil two co-branded cans in partnership with DC Studios for the much-anticipated release of ‘Supergirl’, hitting theaters this summer, presented by Warner Bros. Pictures.
Launching just in time for the warm spring season, Hip Pop’s exclusive, gut-friendly concoction, Yellow Sun Lemonade, boasts real zesty lemon juice, contains no added sugars or sweeteners, and is rich in fiber.
In addition to the Yellow Sun Lemonade, limited edition cans of their popular Berries and Cherries flavor will also be introduced.
Hip Pop’s range of low-calorie, high-fiber beverages incorporates real fruit to enhance gut health. Unlike traditional soft drinks, which are often laden with sugar and artificial additives, Hip Pop offers a guilt-free alternative for those craving a refreshing boost.
Designed to encourage consumers to tap into their inner strength, this launch arrives ahead of ‘Supergirl’s’ cinematic release in June 2026, which features Kara Zor-El, aka Supergirl, as she confronts a perilous new foe and teams up with an unexpected ally on a grand journey of vengeance and justice.
The functional drink segment is experiencing significant growth, as these offerings currently represent only 1% of the UK soft drinks market but account for 10% of overall category expansion (Nielsen Total Coverage, 52 w/e Dec 2025). Award-winning Hip Pop is playing a pivotal role in this industry shift, having achieved double growth for the third consecutive year in 2025.
With an increasing trend of consumers choosing healthier beverage options over sugary drinks, Hip Pop x Supergirl Yellow Sun Lemonade is the perfect choice for health-conscious individuals seeking refreshment during the sunny days ahead.
For those interested, Hip Pop x Supergirl’s limited edition cans can be ordered starting March 30, 2026, at drinkhippop.com and via TikTok Shop for £20 per 12 cans.
