Golden Wonder has recently announced the launch of PMPs (Price Marked Packs) for its most popular flavors, including Cheese & Onion, Spring Onion, Salt & Vinegar, and Chip Shop Curry. These PMPs will be made available from July.
According to Matt Smith, the marketing director for Golden Wonder, “£1 PMPs are a must-stock! They have been the main driver of snacks category growth over the past four years – growing over three times faster than the market and accounting for half of all sales.”
In discussions with retailers and consumers, the importance of maintaining the £1 price-point has been emphasized. As consumers face financial constraints, independent retailers need to ensure that they offer great value to their customers through PMPs.
Rather than increasing the headline price of the £1 PMPs, Golden Wonder is determined to stick with the £1 price, which showcases their commitment to producing delicious snacks with excellent consumer value while also providing strong retailer margins.
