Fentimans is expanding its range of classic Lemonades with the addition of Raspberry Lemonade, joining Victorian Lemonade and the well-known Rose Lemonade. This new product launch comes as a result of extensive consumer research conducted by Fentimans, which highlighted the demand for a Raspberry Lemonade offering. With the aim of further increasing their market share in the lemonade category and competing against key rivals, Fentimans will be introducing this Raspberry Lemonade NPD at prominent on-trade hospitality venues, including JW Lees.
Similar to Fentimans’ beloved Lemonades, the Raspberry Lemonade will be crafted using the botanical brewing process that imbues the drink with its distinct and multifaceted flavor profile. To enhance its shelf appeal and attract customers, the Raspberry Lemonade will also feature a vibrant and enticing color.
Fentimans has already established a significant presence in the branded Premium Lemonade market, with Rose Lemonade currently being the brand’s highest-selling flavored lemonade SKU in the UK, valued at £2 million.
Jayne Andrews, marketing director at Fentimans, expresses her enthusiasm for these developments, remarking that it is an exciting time for the brand. Andrews sees this as a genuine opportunity for further brand growth within the lemonade category, both within on-trade and off-trade channels. She notes that Fentimans’ famous lemonades are favored by discerning shoppers who actively seek them out, and the market research conducted by the company clearly demonstrated strong interest in the new Raspberry Lemonade. Andrews states that they are pleased to roll out this exciting addition just in time for the summer months.
Customers can avail themselves of Raspberry Lemonade in both 750ml and 275ml formats.
In related news, Fentimans continues to expand its product range to cater to evolving consumer preferences and demands. Stay informed about our latest offerings by visiting our website.
The addition of Raspberry Lemonade to Fentimans’ Lemonades portfolio showcases the brand’s commitment to delivering unique and flavorsome beverages that resonate with consumers. With its distinctive brewing process, enticing color, and proven track record in the premium lemonade market, Fentimans is well-poised to delight customers looking for a refreshing and indulgent drink option.
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