Skwishee recently launched a competition alongside their promotional campaign, offering a year’s supply of free Skwishee to the top five customers with the most creative cups. To participate, customers were encouraged to post their competition entries on social media, resulting in an influx of hundreds of pictures during the event’s weekend.
David Bateman, the national sales manager, expressed his delight with the outcome of the “Bring Your Own Cup Day” event. He mentioned that the event proved to be highly successful in driving footfall to partner stores and provided a memorable experience for families and individuals across the country.
The competition showcased the imaginative skills of Skwishee customers, who used various items like buckets, baguettes, and even handmade and fruit-carved containers to fill with Skwishee. The company was particularly impressed when one couple even brought in a toilet! The event garnered significant customer engagement on social media and resulted in a noteworthy increase in sales for most retail partners.
Skwishee takes pride in its unique event-led marketing strategy, which sets them apart from their competitors and plays a crucial role in their success. Co-founder Raza Rehman explained that Skwishee was born out of frustration with the lack of innovation in the slush category. This dissatisfaction led them to launch their own disruptive brand, which has gained traction due to its distinctive approach.
In summary, Skwishee’s competition and “Bring Your Own Cup Day” event have been met with substantial success. The company’s commitment to innovation and their event-led marketing strategy have proven to be game-changers in the slush category. With an array of creative cups and engaged customers, Skwishee is poised to continue their impressive growth.
