Boost’s long-time team member, Beecroft, affectionately known as Boost’s ‘flavour guru’, will now be working closely with marketing director Adrian Hipkiss to play a crucial role in the product management process. With over seven years of experience, Beecroft’s expertise will drive consistent ways of working and help shape innovation through the introduction of new flavors and taste development.
As Boost places a greater emphasis on flavor expansion across its range of beverages, Beecroft’s role has become even more critical. By catering to consumers’ desire for a variety of choices when it comes to taste, Boost and its retail partners aim to meet the ever-growing importance customers place on flavor in their purchasing decisions.
In addition to her impressive knowledge of flavors, Beecroft is also well-versed in nutrition, having completed various marathons. With her extensive expertise in both flavor development and nutrition, Beecroft is well-equipped to contribute significantly to Boost’s continuous growth and success.
