Yazoo is set to introduce its new product, Thick N’ Creamy 300ml, into grocery and convenience channels starting from mid-September. With two delicious flavors, Indulgent Chocolate and Creamy Strawberry, this product showcases its satisfyingly thick texture through on-pack visuals.
According to Maren Fuhrich, the brand manager at Yazoo, their internal research has revealed that milk drink consumers can be divided into two categories: those who prefer a thinner, more refreshing consistency and those who crave a thicker, more indulgent milkshake. While Yazoo core successfully caters to individuals seeking a moment of flavorful refreshment, Yazoo Thick N’ Creamy is ideally positioned to satisfy shoppers yearning for a more indulgent drinking experience.
To propel the launch of this new product, Yazoo plans to invest £150k in marketing activities. This investment will include organic social media promotion, targeted online advertising, in-store support, and eye-catching in-depot point-of-sale displays. Additionally, Yazoo has scheduled a broadcast campaign for 2024, which will further amplify the introduction of Thick N’ Creamy.
In summary, Yazoo is excited to bring Thick N’ Creamy 300ml to consumers. With its tantalizing flavors and thick texture, this new product aims to delight those looking for a luscious milkshake experience. Stay tuned for more updates on Yazoo’s upcoming broadcast campaign, as they continue to capture the hearts of milk drink enthusiasts.
