The acquisition brings two premium online butchery businesses under one owner, united by a shared focus on “exceptional meat, responsible sourcing, skilled butchery and outstanding customer service”.
Farm Traders Limited is led by husband-and-wife directors Tony and Serena Hindhaugh. Its Parson’s Nose operation includes four London shops in Fulham, Belgravia, South Kensington and Putney, as well as an online delivery service serving customers across the UK.
Established in 2007, Parson’s Nose works directly with prominent British farmers. The company says its online division has recorded average annual growth of 17% since 2020, reflecting changing food and drink consumer trends and continued demand for premium products delivered to the home.
Farmison & Co began operating in Yorkshire in 2011. The business built its reputation by sourcing meat from heritage breeds and British farms before supplying high-quality products directly to consumers.
The company has previously won the title of Online Butcher of the Year and developed a strong position in the premium online butchery market.
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“We are extremely excited about the Farmison acquisition. We have watched the brand’s journey, admired its strong values and always recognised the enormous affection customers have for it,” said Tony Hindhaugh, director of Farm Traders Limited.
“We are fully aware of the turbulence Farmison has experienced, but its founding principles align naturally with those of Parson’s Nose: exceptional British meat, trusted relationships with farmers, knowledgeable butchery and first-class customer service.”
He added: “Operationally, Farmison fits seamlessly with our existing business. From day one, our new Farmison customers will receive the same care, quality and dependable service that Parson’s Nose customers already expect. Our ambition is simple: we want to bring the Farmison back to Farmison.”
The deal follows a challenging period for Farmison. The company entered administration in 2023 before a consortium headed by former Asda chief executive Andy Clarke stepped in to rescue the business.
As part of the transaction, Farmison will gain access to Parson’s Nose’s “established sourcing relationships, operational infrastructure, nationwide fulfilment capabilities and customer-service expertise”.
Farm Traders said the purchase supports its long-term ambition to create a leading premium British butchery group. The strategy reflects wider food and beverage industry trends, including growing interest in provenance, specialist sourcing and direct-to-consumer food distribution trends.
Although the business is focused on meat retail, its development also sits within the broader food manufacturing trends and food and drink industry innovation shaping the sector. Areas such as food processing technology, food and drink sustainability, food and drink regulations, food and drink packaging and food and drink marketing continue to influence how premium food brands source, present and sell their products.
