Food and Beverage Business
Packaging

Berry establishes pan-European operation to accelerate time to market for circular packaging

Berry establishes pan-European operation to accelerate time to market for circular packaging Berry, circular packaging, pan-European operation, speed to market Food and Beverage Business

Berry Global is merging its M&H and PET Power businesses to establish a new pan-European operation, known as Berry Agile Solutions. This initiative aims to provide customers of all sizes with expedited access to a diverse range of top-notch packaging solutions, featuring both short lead times and low minimum order quantities, as well as options for multi-product orders.

The newly formed Berry Agile Solutions will include products from Berry’s B Circular range, which incorporates essential enhancements to help brand owners surpass their sustainability objectives. These enhancements include the integration of recycled content, mono-material packs, and designs that cater to refill and reuse practices.

“Berry Agile Solutions will enable companies, regardless of size, to swiftly introduce their innovative products and ideas to the market,” stated Joe Horton, Product Line Director. “We possess the agility and expertise to quickly develop effective solutions, utilizing the wealth of design and technical knowledge available within the Berry Global organization, combined with our profound understanding of key end-markets. Furthermore, we can also assist our customers in meeting regulatory obligations, such as the UK Plastic Packaging Tax.”

Berry Agile Solutions offers a comprehensive end-to-end service, encompassing initial concept and design to delivery and fulfillment, even for projects with limited quantities. Our in-house experts will collaborate closely with customers, comprehending their specific requirements, presenting various options, and guiding them towards selecting the optimal solution.

With an array of pack formats, sizes, and materials available, Berry Agile Solutions can tailor packs to perfectly match individual customer and product demands, including color matching to existing branding. Our company also boasts an extensive selection of high-quality decoration choices that still ensure recyclability, enabling packs to be fully personalized according to marketing and branding objectives.

In addition, Berry Agile Solutions provides a range of ancillary items, including closures and dispensers, to offer a comprehensive single-source solution for swift product market entry.

“Berry Agile Solutions will empower our customers to meet consumer demands by delivering superior levels of service and support, consistent with our customer promise: ‘Innovation for the world. Solutions for you,'” concluded Joe Horton.

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