Food and Beverage Business
Consumer

Gu Joins the Dubai Chocolate Craze with a New Pistachio Delight

Gu Joins the Dubai Chocolate Craze with a New Pistachio Delight Food and Beverage Business

Sainsbury’s proudly presents a two-pack premium ramekin dessert priced at £3.95. This innovative product will also be introduced to additional retailers later this year, aligning with emerging food distribution trends.

This four-layered after-dinner delight features a double-cocoa biscuit base, mascarpone cheesecake, Italian pistachio crème, and salted chocolate croquant, all elegantly presented in the brand’s renowned glass pots. This offering demonstrates an adherence to food and beverage industry trends focused on premium quality and indulgence.

The introduction of this item will enhance Gü’s premium chilled desserts portfolio. Moreover, it aims to merge their ‘signature indulgence’ with a flavor profile that is experiencing a surge in global popularity, driven by the viral sensation of Dubai chocolate. This move reflects a proactive approach to food and drink consumer trends.

Fred Ponnavoy, head chef at Gü, remarked: “Pistachio is a flavour our consumers tell us they want more of, and we’ve spent months perfecting a recipe that allows its delicate, nutty notes to shine.

“We’ve used generous amounts of Italian pistachio paste and added a touch of salted croquant for contrast. It’s a flavour combination that feels both classic and completely new; our kitchen team are already nuts for it.”

This product launch follows the company’s significant global rebranding initiative, which unveiled a refreshed visual identity characterized by its cutting-edge packaging design. This transformation underscores a commitment to food and drink packaging innovations.

As Gü celebrates its 23rd anniversary this year, it has established itself as a leading player in the UK market for accessible premium desserts. With a clear vision for international expansion, the brand is well-positioned to leverage current food manufacturing trends.

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