According to the Women’s World Cup 2023 Spending Report by savings site VoucherCodes.co.uk, forecasts indicate that 7.1 million British supporters across the nation will tune in to the fixtures. The majority of these viewers, around 6 million or 84.5%, will choose to watch the tournament from the comfort of their own homes. This is due to the early kick-off times as the games are being held in Australia and New Zealand, resulting in only 1.9 million consumers expected to watch the competition from their local pub, bar, or restaurant.
With these viewing preferences in mind, it is anticipated that retail sales during this time will surpass the spending levels seen in hospitality venues. During the quarter-final stage, customers are predicted to spend a total of £116.3 million in their local supermarkets and convenience stores. The dominant proportion of this expenditure, amounting to £92.9 million, will be allocated towards food and drink purchases.
Commenting on the projected spending trends, Maureen McDonagh, SVP International & Managing Director at VoucherCodes.co.uk, emphasized the importance of retailers preparing for an unusually busy period as consumers stock up on match day essentials. With the early kick-off times and the rising cost of living, many fans will opt to enjoy the games from the comfort of their own sofas in an effort to save funds.
Considering the family following of the women’s game, McDonagh suggested that retailers should prioritize offering family-friendly promotions to attract new customers during this time. Additionally, retailers should aim to keep these offers available over the weekend given the quick turnaround for the semi-finals on Tuesday, August 16th. By doing so, retailers can ensure they cater to the needs and preferences of their target audience.
In conclusion, based on the insightful forecasts from VoucherCodes.co.uk’s Women’s World Cup 2023 Spending Report, it is evident that the upcoming tournament will have a significant impact on retail sales. Retailers must recognize the shift in viewing habits and consumer behavior, adapting their strategies accordingly to meet the demands of this vibrant and passionate fanbase.
