In conjunction with the launch, Walkers will also be running an on-pack promotion across both SKUs. This promotion offers consumers a fantastic two-for-one pizza deal at Pizza Hut with every pack purchased. To redeem the offer, consumers simply need to use the on-pack QR code found on promotional packs and they can then enjoy the benefit of purchasing two pizzas for the price of one from Pizza Hut delivery franchises. The offer has no restrictions on size or the time of day.
Not only that, Walkers Max is undergoing a complete rebranding of its entire range in order to create a bold and eye-catching new look. This new branding will emphasize the intensity of the Max flavors and ensure that the products stand out on store shelves.
Lynn Grant, marketing manager for Walkers Max, explains, “Consumers love snacking on crisps and indulging in a pizza, so why not combine the two? At Walkers Max, we completely agree with this sentiment. That’s why we’ve partnered with Pizza Hut to give retailers a slice of the action. We’re launching two new permanent flavors: Walkers Max Pepperoni Feast and Walkers Max Texan BBQ.”
Grant goes on to say, “We’ve specifically targeted Gen Z consumers who are known to snack three times daily and crave intense flavors, similar to those found in their favorite fast food. Pepperoni is Pizza Hut’s number one flavor choice, and its Texan BBQ flavor has a loyal following. By offering younger shoppers the opportunity to experience the indulgent taste of these flavors on the well-loved ridged crunch of Walkers Max crisps, we hope to create excitement and offer younger consumers maximum flavor.”
Hamish Borsboom, head of sales and marketing at Pizza Hut, expresses his excitement about the partnership, stating, “Our collaboration with Walkers Max is truly a match made in heaven. Younger shoppers look to both of our brands for punchy and irresistible flavors, and now they can enjoy the taste of Pizza Hut’s well-known and loved pizza flavors on the ridged crisps of Walkers Max. With the added benefit of the on-pack promotion, shoppers can take advantage of our great two-for-one offer at any time of day, on any day of the week, and on any size pizza!”
