MM Packaging Deeside has successfully completed the rollout of over 15 million confectionery advent calendar packs for the UK’s leading brands and retailers. This year, Christmas production surged to record levels, powered by the cartonboard specialist’s advanced manufacturing and design capabilities.
Advent calendars have emerged as a vital sales driver for brands, steering shoppers towards early festive purchases. This year, demand surged, reflecting consumers’ growing appetite for confectionery—a trend that is anticipated to continue. In fact, last year, the UK’s Christmas confectionery market was valued at £853 million, an increase of £88 million from 2023.
Julian Freeman, Managing Director of MM Packaging Deeside, stated: “It’s been encouraging to see the levels of demand in the run-up to this Christmas. Shipping out 15 million packs takes hard work, dedication, and expertise. Our Deeside team has demonstrated its abilities, and we are proud of the results.”
He continued: “Confectionery packaging is where we excel, leveraging MM Packaging’s expertise in manufacturing and pack development. Brands are pushing us to innovate, with ongoing focuses on sustainable material use and maintaining the integrity of the pack.”
The ability to execute high-volume seasonal turnarounds is a hallmark of MM Packaging’s operations. Earlier this year, the company delivered 100 million Easter Egg packs. The design department showcased its expertise by creating highly complex packs that met challenging briefs.
Julian added: “Our capacity to handle such numbers is a testament to our skills and experience. Whether it’s pack structure or graphical know-how, we provide our customers with a clear understanding of what’s achievable in food and drink packaging.”
“We have a fantastic mix of skills and experience within our design team. Structural and graphical expertise benefits our customers and offers valuable insights into pushing the boundaries of food and drink sustainable packaging and innovative solutions.”
MM Packaging boasts a proven track record of delivering cutting-edge solutions to the confectionery market. Notably, its packaging for Toblerone Truffles received a UK Packaging Award last year and a World Star Award in 2025.
