Metis plums have unveiled their vibrant and visually appealing LinerlessLid and punnet packaging at Tesco. This innovative design emphasizes quality, aligns with environmental responsibility, and resonates well with consumer appeal, making it a prime example of food and drink sustainability.
Coveris’ paper-based LinerlessLid effectively combines certified sustainably sourced cartonboard punnets with eco-friendly paper LinerlessLid labels. As a result, this solution supports sustainable packaging practices while catering to modern packaging needs.
The LinerlessLid label functions as a secure closure for the fruit, offering ample space for impactful branding and clear product communication. Furthermore, the inclusion of apertures allows consumers to view the fruit, enhancing their confidence in the quality of their purchase.
Nigel Hewitt, sales director of the paper business unit at Coveris, stated: “The move towards paper-based formats is one of the key drivers in fresh produce packaging, and our LinerlessLid and punnet solution exemplifies how innovation can deliver both sustainability and standout shelf appeal. For stone fruit like plums, it offers sustainable sourcing, robust product protection and packing efficiency, minimizing environmental impact while maximizing value from grower to consumer, fully aligned with our No Waste strategy. This is a great example of how packaging can elevate premium ranges and support the environmental goals of producers and retailers alike.”
In recognition of its commitment to food and drink packaging sustainability, Coveris was honored with the Gold Award for Sustainable Packaging Business of the Year at PN’s Environmental Packaging Awards in June, affirming its leadership in food and drink marketing and consumer trends.
