Kingfisher Drinks proudly introduces a new flavour for its Peacock Cider brand: Passion Fruit & Guava.
This exciting addition will be available in grocery and convenience outlets starting in June. Packaged in a 500ml bottle, it carries a recommended retail price of £2.70 each. With this launch, Peacock aims to meet the growing consumer demand for tropical flavours.
The Passion Fruit & Guava cider combines a vibrant, tropical essence, making it an ideal choice for summer refreshment and versatile enough for year-round enjoyment.
The tangy punch of passion fruit contrasts beautifully with the smooth, mellow sweetness of guava, resulting in a juicy and exotic tasting experience, as emphasized by Kingfisher.
Kingfisher Drinks anticipates that this flavour fusion will not only stand out in the off-trade market but will also align perfectly with the preferences of younger consumers who seek flavour-driven ciders.
Following a successful rebranding in 2024, Peacock Cider has broadened its market appeal, resulting in a notable 15% increase in sales year-on-year, according to company reports.
Andy Sunnucks, senior brand manager at Kingfisher Drinks, stated: “Peacock is an Asian-inspired cider that prides itself on its exotic outlook, both in terms of flavours and attitude.”
He added, “We’re confident this new flavour will prove popular with younger cider drinkers looking for something different in their packaged cider and will perfectly complement the Crisp Apple and Mango & Lime variants in the Peacock portfolio.”
