C J Lang & Son, Scotland’s leading wholesale supplier for Spar, has been a trailblazer in implementing TWC’s SmartView Retail solution. This state-of-the-art visual tool facilitates easy and simultaneous access to both Wholesale ship and EPOS sales data in just one platform, ensuring seamless tracking of product performance from depots to retail to the end consumer.
Thanks to this innovative solution, retailers can gain valuable insights into their own store’s performance by analyzing the toggled wholesale and retail metrics. This data can be used to educate retailers on driving performance in their stores.
Spar Scotland SalesTrack has recently undergone an upgrade, going live on 2 May 2023. This development was designed by closely collaborating with the C J Lang trading team to unlock custom-made features that bring performance and reporting to the next level. TWC planned upgrades, including new features for space and ranging analysis, a pivot function for large data extraction, and new reports in retail and wholesale, further validate the commitment of TWC towards continuous development.
Richard Collins, Trading Director of C J Lang & Son, commented on the new features of Spar Scotland SalesTrack by TWC, saying, “We are delighted with the new features on Spar Scotland SalesTrack from TWC. It gives our suppliers and retailers more accurate ways to understand what’s working and what isn’t in our stores.”
Tanya Pepin, Managing Director at TWC, added, “We are dedicated to ensuring that our technology evolves with our clients’ requirements, in line with our values of customer-centricity and ambition.”
Red Bull, acknowledged as “superusers” of Spar Scotland SalesTrack, was given early access to the new tools. Josh Hunt, Senior National Account Executive at Red Bull, expressed his satisfaction with the enhanced platform by noting that the upgraded version of Spar Scotland SalesTrack offers fresh features and helps bring together key data insights that aid in collaborative discussions with CJ Lang.
To summarise, implementing TWC’s solution has been the first step towards improving the retail performance of Spar Scotland and creating an exceptional customer experience. The new updates will undoubtedly make a meaningful difference in the collective journey of CJ Lang & Son towards continuous development and innovation.
