The funding was primarily raised via angel investors, with 70% originating from existing stakeholders.
Better Nature plans to utilize this funding to “supercharge” its sales and marketing strategies. Furthermore, the company aims to drive market-leading innovation and expand the reach of its high-protein tempeh products.
The brand targets the £3.2 billion UK chicken market with a clear vision: to “save the world from so-so protein like chicken and get everyone eating supercharged protein: tempeh.”
Founded in 2019 by Elin Roberts, Chris Kong, Driando Ahnan-Winarno, and Fabio Rinaldo, Better Nature has rapidly gained traction.
Roberts commented on this significant milestone, highlighting the funding as a timely boost for the business as the tempeh category gains traction:
“We recorded our best-ever quarter in Q2 2025, with 128% year-on-year sales growth. We’re now the UK’s No.1 tempeh brand by volume, boasting a 38.1% market share and leading the category’s impressive growth of 41%,” said Roberts.
“Our Organic Tempeh (re-launched in March with enhanced protein and flavors) is now the top-selling tempeh SKU in Tesco, and we are the exclusive tempeh brand in Asda, achieving full estate distribution.”
“Internationally, we’re also making strides—our revenues in Germany skyrocketed 330% year-on-year in Q2 2025, making us the leading tempeh brand in that market. We’ve also expanded into Austria and are preparing to launch in two additional international markets later this year.”
Discussing the firm’s strategic plans, Roberts added: “With the new funding, we will drive mainstream brand growth, moving beyond the plant-based aisle to tap into the increasing demand for natural, gut-friendly proteins.”
“Additionally, we will launch our most extensive marketing campaign to date, challenging the mindless consumption of chicken and encouraging health-conscious consumers to transition from chicken (so-so protein) to tempeh (supercharged protein), which boasts similar protein content while being enriched with fiber, gut-health benefits, and antioxidants.”