Nestlé has initiated a “strategic review” of The Better Health Company, a New Zealand supplement firm, along with its Go Healthy brand, just four years post-acquisition.
This assessment will explore various options to “best position the business for future success,” according to a spokesperson for the company.
The timeline and specific outcomes of the review remain unclear.
In 2022, the Swiss multinational acquired The Better Health Company (TBHC) from CDH Investments, a Chinese asset-management firm, and the original shareholders. CDH first took a majority stake in TBHC back in 2016.
Nestlé’s acquisition included the Egmont Manuka honey product line, enhancing its range with the Go Healthy supplement brand.
However, in 2024, the company decided to divest the Egmont honey segment to Huatai International Private Equity Fund, based in Beijing.
This move aligns with a broader review that Nestlé began last year regarding its “mainstream and value brands” within its vitamins, minerals, and supplements (VMS) lineup, a process that remains ongoing.
Noteworthy brands under scrutiny include Nature’s Bounty, Osteo Bi-Flex, and Puritan’s Pride, as well as Nestlé’s private-label VMS operations in the United States.
In 2021, the company had invested $5.75 billion in acquiring these brands along with the U.S. private-label business from The Bountiful Company.
This agreement with private-equity group KKR also encompassed the Solgar brand, considered one of the “premium” lines among Nestlé’s vitamin and supplement offerings, which also features Garden of Life and Pure Encapsulations.
Recently, Nestlé announced plans to divest half of its water business to Platinum Equity, a U.S. private-equity firm, through a joint venture.
The newly formed entity, named Peranel, will encompass Nestlé’s water brands, including San Pellegrino, Source Perrier, Acqua Panna, and Nestlé Pure Life.
In addition, in June, Nestlé completed the acquisition of the remaining interest in Yfood, a company focused on “ready-to-drink meals” that was founded in 2017 by Ben Kremer and Noël Bollmann. Nestlé had previously secured a 49% stake in Munich-based Yfood in 2023.