MAMAY Technologies, founded by veteran entrepreneur Yuval Klein, has developed an AI-powered algorithm that digitizes taste for food and beverage makers. Klein’s lifelong pursuit of recreating the perfect balance of sweetness and bitterness in a beverage led him to create this innovative solution.
Klein’s journey began as a young child when he tasted the delightful Israeli drink called ‘Rosetta.’ The experience stayed with him, sparking his interest in understanding the intricacies of taste. Now, after a successful career in founding and co-founding several companies, including BlueTree Technologies, Klein has dedicated more time to his passion project.
Around eight years ago, Klein started studying different sugars and their levels of sweetness to find the secret recipe for Rosetta. To aid in his research, he developed an app that could describe and quantify sweetness accurately. Realizing that the food and beverage industry could also benefit from such knowledge, Klein established MAMAY Technologies in 2022.
As the founder and CEO, Klein spearheaded the development of an AI-powered algorithm capable of determining the objective sweetness of a product. This groundbreaking technology allows taste to be digitized. MAMAY achieves this by utilizing laboratory equipment to conduct physical and chemical testing on various food and beverage products, analyzing the molecules within them.
By understanding the impact of these molecules and how they influence taste and smell when combined, MAMAY can objectively map the sweetness profile of different products. Recently, the company unveiled its first Software as a Service (SaaS) platform, which offers an objective simulator of product taste, odor, and texture. With over 70 eligible sweeteners in food and beverages, the platform can accurately quantify the impact of sweetness.
To manage the vast amounts of data required for digitizing taste, MAMAY employs artificial intelligence. This cutting-edge technology has the potential to replace sensory panels in some aspects. While sensory panels would still be necessary to determine consumer preferences, MAMAY’s AI-powered algorithm takes care of the rest.
The start-up has already formed partnerships with businesses operating in the water, coffee, milk, and tea sectors. These companies can leverage the platform to determine the taste of their own products as well as those of their competitors. However, sweetness is only the beginning, according to Klein. In the coming months, MAMAY plans to expand its services to include saltiness, bitterness, sourness, and spiciness.
MAMAY Technologies is revolutionizing the food and beverage industry with its AI-powered algorithm that digitizes taste. By providing an objective way to analyze and quantify taste profiles, this innovative solution empowers manufacturers to create products that satisfy consumers’ preferences. With further developments on the horizon, MAMAY is poised to continue driving advancements in taste digitization.