Made of a pea and fava protein blend with natural flavouring, our beefy and chargrilled tasting burger, developed by our team, features our patented Fat 2.0. This succulent burger, the latest addition to our range, is free from soy, wheat, and other allergens.
With its high protein content and a good source of fiber, our patty contains 30% less saturated fat compared to the average meat alternative.
Over the past six months, we have experienced a remarkable 30% year-on-year growth, positioning us as the fastest-growing food and drinks company in the UK, according to Alantra. Unlike many other meat alternative brands, we have managed to defy the downward trend.
At our core, we pride ourselves on creating hyper-realistic meat alternatives. Our innovation team has enhanced the raw and cooked appearance of our latest burger, and we have taken the texture to the next level, delivering a truly meaty and succulent experience.
To support the launch of our new burger, we have invested in in-store promotions and targeted digital advertising. Our tagline, “This is beyond tasty,” playfully teases our pricier competitor that retails at £4.50. We are confident that our customers will find our offering both irresistible and affordable.