Danone has introduced Oikos Fusion, a drinkable yogurt specifically designed for consumers in the US using Ozempic and other GLP-1 weight-loss medications.
Oikos Fusion aims to support muscle mass retention during weight loss, offering 23g of protein, 5g of prebiotic fiber, and essential vitamins such as B3 and B12.
Whitney Evans, director of nutrition and scientific affairs at Danone North America, stated: “This is the first product that Danone North America and Oikos have brought to the yogurt aisle that is specifically created and positioned to support the unique nutrition needs of GLP-1 users and other weight-loss consumers.”
Moreover, she emphasized, “While the brand remains focused on high-protein offerings, the Oikos portfolio is intentionally diversified, with each product delivering distinct, targeted benefits to meet specific consumer health goals.”
Starting this month, Oikos Fusion is available in Walmart’s refrigerated section, with a planned nationwide rollout in October. The product comes in flavors like strawberry, mixed berry, and vanilla.
Danone promotes a range of “GLP-1 friendly choices” on its North American website, which includes its Too Good & Co. yogurts and Oikos protein yogurts and drinkable shots.
When asked about the difference between Oikos Fusion and existing drinkable Oikos products, Evans pointed out that Oikos Pro Shots provide 3.1 fl oz with 10 grams of protein for a quick boost, while Oikos Fusion is uniquely tailored for GLP-1 users and weight-loss consumers.
According to research from the American College of Lifestyle Medicine, the American Society for Nutrition, the Obesity Medicine Association, and The Obesity Society, muscle mass constitutes about 20% of weight lost when taking GLP-1s.
Rafael Acevedo, President of Yogurt at Danone North America, remarked: “Pairing Danone’s decades of science expertise with the Oikos brand’s emphasis on strength and high-quality protein enabled us to create something truly unique for people looking to maintain muscle mass while on a weight-loss journey.”
He also added, “The growing need for tailored nutrition solutions for individuals experiencing muscle-mass loss is something we can expertly tackle.”
Lastly, he summed it up well: “We know change takes strength and we believe weight loss isn’t only about taking things away – it’s about adding and strengthening routines with nutrient-dense products that help people better meet their goals.”