PeaTos, the award-winning salty snack brand, is expanding its product line with the introduction of PeaTos Puffs in two new flavour varieties: Crunchy Fiery Lime Puffs and Crunchy Cheese-less Puffs. The brand’s goal is to shake up the salty snacking category, offering consumers a better-for-you option without sacrificing on taste and crunch.
These new Puff varieties will be shipping to retailers nationwide in April 2023 and will also be available for purchase online at Amazon and PeaTos.com. According to PeaTos founder Nick Desai, the brand has gained a loyal following because it provides the same taste and crunch as classic snacks, but without all the “scary artificial ingredients.”
“With the launch of PeaTos Puffs, we are giving snackers two more delicious options that reimagine America’s favourite snacks with better nutrition and none of the junk,” said Desai.
PeaTos has been experiencing rapid growth, with 6,000 new retail points of distribution added in the US since January 2023. This growth has been driven by strong online sales and new national retail partnerships with CVS, Walmart, Sprouts, and more. With 22,000 points of distribution secured, PeaTos expects its sales trajectory to continue throughout 2023, thanks to new offerings and promotion partners.
One such collaboration is with Paramount Consumer Products on the upcoming August 4 theatrical release of Teenage Mutant Ninja Turtles. In celebration of the movie release, PeaTos’ Crunchy Pizza Rings 3-oz. size bag packages will feature the Teenage Mutant Ninja Turtles and all four PeaTos flavours will be sold in-store in displays prominently featuring the Teenage Mutant Ninja Turtle visuals. Select variety packages and PeaTos Crunchy Pizza Rings sold online at Amazon.com and other e-retail outlets will also feature a special branded Teenage Mutant Ninja Turtles box design going straight to the consumer’s door.
PeaTos is proud to offer 100% plant-based, non-GMO certified snacks, including Crunchy Onion Rings, Crunchy No-Cheese Curls, Crunchy Fiery Curls, and Crunchy Pizza Rings. The brand’s signature nutrient-dense pea base provides 2x the protein and 3x the fibre of traditional salty snacks, without compromising on flavour. A non-GMO Project Verified seal offers consumers independent, third-party assurance that best practices have been followed to avoid the inclusion of genetically modified organisms.
PeaTos aims to challenge incumbents such as PepsiCo Frito-Lay’s category monopoly. In a classic David vs. Goliath battle, PeaTos is bridging the gap between junk food taste and nutrition, challenging PepsiCo subsidiary Frito-Lay’s dominance. PeaTos has made its packaging bold and appealing to both kids and parents, promising a better-for-you snack that doesn’t compromise on flavour. With PeaTos Puffs, the brand’s expansion continues, offering consumers even more delicious options that they can feel good about indulging in.
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