Reese’s is building on its strong momentum in the UK with the launch of its 2026 Christmas collection. The seasonal portfolio covers a wide range of festive occasions, including gifting, stocking fillers, sharing and convenient on-the-go snacking.
Created to capture spending throughout the crucial Christmas retail season, the range offers products from £0.75 to £7.25. This pricing structure gives retailers options for budget-conscious shoppers while also catering to consumers seeking more substantial gifts and premium treats.
What’s included in the 2026 Christmas range?
The new collection presents familiar Reese’s favourites in a selection of seasonal formats:
Reese’s Peanut Butter Tree (34g) – RRP £0.75: A compact Christmas treat at an accessible price, suitable for stocking fillers and impulse purchases.
Reese’s King Size Peanut Butter Tree (68g) – RRP £1.30: A larger version of the festive tree, offering an indulgent option for seasonal treats and small gifts.
Reese’s Peanut Butter Filled Santas (55g) – RRP £2.00: A Santa-shaped chocolate treat with Reese’s signature peanut butter centre, designed for gifting and spontaneous festive purchases.
Reese’s 4pc Selection Box (157g) – RRP £3.70: A gift-ready assortment of Reese’s products, well suited to stocking fillers and multi-item Christmas bundles.
Reese’s 10 Cups Giant Bar (154g) – RRP £4.00: Ten Peanut Butter Cups presented together in a distinctive format for sharing or giving as a seasonal gift.
Reese’s 5pc Selection Box (284g) – RRP £6.30: A larger assortment featuring a broader selection of Reese’s favourites for premium gifting and festive indulgence.
Reese’s Advent Calendar (245g) – RRP £6.80: A 24-day countdown calendar containing individually portioned treats and offering retailers a strong seasonal gifting proposition.
Reese’s Minis Tin (309g) – RRP £7.25: A substantial sharing and gifting format with a premium appearance, aimed at devoted Reese’s fans.
Creating standout retail opportunities
Alongside the new products, Reese’s will support the Christmas launch with an on-pack competition. Consumers will have the opportunity to win a trip or family holiday to Ibiza, giving retailers an additional shopper engagement tool during the busiest weeks of the year.
The broad selection of formats and price points enables retailers to serve demand across the full festive purchasing journey. Products can support early Christmas shopping, stocking-filler missions, family sharing occasions and prominent seasonal merchandising.
The Reese’s 2026 Christmas collection will be available through major UK retailers, including Tesco, Sainsbury’s, ASDA and Morrisons. It will also reach convenience and wholesale channels, with final availability determined by individual retailers. The launch reflects wider food and beverage industry trends, including food and drink consumer trends focused on seasonal value, convenient formats and memorable food and drink marketing. Retailers can also assess the range alongside broader food manufacturing trends, food processing technology, food distribution trends, food and drink sustainability, food and drink regulations and developments in food and drink packaging.