Fever-Tree is broadening its footprint in the alcohol moderation market with the introduction of its latest non-alcoholic Mojito.
This ready-to-drink (RTD) offering draws inspiration from the classic cocktail, catering to consumers who wish to reduce their alcohol consumption while still enjoying a delightful and satisfying experience.
This refined beverage joins Fever-Tree’s existing portfolio of alcohol-free RTD drinks, which features the Mediterranean G&T and Italian Spritz, as well as their collaboration on the Blood Orange Gin Spritz with Papa Salt Gin.
The introduction of this new product aligns with the rising demand for high-quality low- and no-alcohol beverages, as an increasing number of consumers seek sophisticated alternatives to conventional soft drinks. Recent findings from YouGov indicate that more than one-third (38%) of drinkers in the UK are now incorporating low- and no-alcohol choices into their routine, signaling a notable transformation in drinking preferences.
Presented in a convenient format, this refreshing drink serves as a mature option suitable for various occasions—from social events to everyday indulgences.
The Mojito is crafted with natural ingredients and is devoid of artificial flavors or sweeteners, providing a genuine non-alcoholic take on a golden rum Mojito. Through a distillation process, Fever-Tree has captured intricate notes of tropical fruits and golden molasses derived from Caribbean sugar cane, harmonizing these elements with zesty Mexican lime and refreshing Moroccan mint from their iconic mojito mixer.
Rose Cottingham, the innovation director at Fever-Tree, shared insights on the creation of the new beverage: “Our non-alcoholic RTD range has been designed to bring the same level of care, balance, and flavour you’d expect from a well-made cocktail, just without the alcohol.”
“To develop our non-alcoholic Mojito, we immersed ourselves in the flavor profile of traditional rum. Our aim was to formulate a taste that felt instantly familiar—one that could whisk the consumer away to that quintessential mojito experience.”
“Through in-depth experimentation, we delved into layering notes of molasses, warming spices, vanilla, and subtle tropical undertones—testing various combinations of ingredients and botanicals to replicate the richness and character of rum, all without introducing any alcohol.”
“The Mojito is an internationally celebrated drink that people know and cherish, so it was essential for us to embody that freshness and vibrance while maintaining an elevated and enjoyable experience.”