Molson Coors Beverage Company, renowned for its popular brands such as Carling, Coors, and Rekorderlig, has extended its distribution contract with DHL’s Tradeteam for an impressive additional 10 years.
DHL’s Tradeteam operates as a specialist drinks logistics division, delivering both local and national beverage logistics solutions tailored for the on-trade and off-trade sectors.
Under the new agreement, DHL’s Tradeteam will continue managing Molson Coors’ secondary distribution services, ensuring prompt deliveries to thousands of hospitality venues across the UK.
Tradeteam is committed to enhancing customer service while maximizing operational efficiencies that involve stock management, warehousing, and transportation logistics.
The partnership aligns with Molson Coors’ growth and sustainability objectives, focusing on the implementation of alternative fuels aimed at minimizing carbon emissions, along with optimizing the logistics network to accommodate increased delivery volumes.
Fraser Thomson, Chief Supply Chain Officer for Western Europe at Molson Coors, stated: “Extending this long-term partnership with DHL Tradeteam reinforces our commitment to delivering exceptional service to our customers with a shared ambition to operate more sustainably, optimizing our distribution network and exploring innovations to reduce our carbon footprint.”
He further emphasized, “This new level of collaboration will enable us to improve efficiency across our network and enhance our capacity to integrate additional volume while driving long-term improvements.”
The Managing Director of Network Transport Solutions at DHL Supply Chain UK & Ireland expressed enthusiasm: “We are delighted to continue our journey with Molson Coors and help the company achieve its long-term goals.”
He concluded, “It is a testament to what focus and dedication to great service can achieve, and we look forward to maintaining a supply chain that’s robust, efficient, and has the agility to meet the future needs of the on-trade.”