Food and Beverage Business
Packaging

Walkers Introduces New Paper Multibag Packs for Snack A Jacks, Reducing Virgin Plastic Use by 65 Tonnes per Year

Walkers Introduces New Paper Multibag Packs for Snack A Jacks, Reducing Virgin Plastic Use by 65 Tonnes per Year food and drink packaging, food and drink sustainable packaging, Food packaging, paper, Recyclability Food and Beverage Business

Walkers, the nation’s most loved crisps brand, has announced the rollout of new, paper outer bags for all Snack A Jacks multipacks. This initiative will reduce the brand’s use of virgin plastic by 65 tonnes per year, demonstrating a commitment to sustainable food and drink packaging.

The new packaging format, set to debut in the next month, will be available across Snack A Jacks Salt & Vinegar, Sour Cream & Chive, and BBQ flavours. The outer paper bags can be easily recycled in home recycling bins, aligning with the brand’s focus on enhancing food and drink sustainable packaging efforts. Additionally, it is projected to lower greenhouse gas emissions by 52% per pack.

This eco-friendly shift follows the successful introduction of the format for all Walkers Baked multipacks last year. As part of PepsiCo Positive, the health and sustainability transformation plan from Walkers’ parent company, the goal is to achieve net zero emissions by 2040.

PepsiCo Europe, including UK brands like Snack A Jacks, Walkers, Doritos, Quavers, Wotsits, and Pipers, has committed to eliminating fossil-based plastic in crisp and snack bags by 2030. This will be accomplished by utilizing 100% recycled or renewable content, further supporting food and drink sustainable packaging.

Gareth Callan, UK Packaging Sustainability Lead at PepsiCo, emphasized, “Our outer paper multibag packs have been successful for Walkers Baked, enabling us to expand this format across more snack brands. This new packaging not only reduces our non-fossil plastic use but also aids in lowering our carbon footprint, aligning with our goal of creating a world where packaging never becomes waste.”

Hannah Freeman, Marketing Manager at Snack A Jacks, added, “As the UK’s favorite rice cake brand, we are excited to introduce this sustainable change to our delicious snacks. Easily recyclable with household paper recycling, these new outer packs can be disposed of thoughtfully. We believe our devoted fans will appreciate this small yet significant improvement to elevate their snacking experience at home.”

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