The limited-edition pack uses the brand’s signature red palette, enhanced with metallic gold across the anniversary branding, lettering and decorative details. Bespoke illustrations of Northern Irish landmarks wrap around all four sides of the food and drink packaging.
This celebratory design strengthens Punjana’s shelf presence while preserving the visual identity that consumers recognise. It reflects current food and beverage industry trends, where distinctive packaging helps established brands create renewed interest without losing their heritage.
Georgia Howell, designer, BrandMe, said: “This limited edition had to feel celebratory whilst also honouring the rich history of Punjana within Belfast and Northern Ireland. The use of gold throughout, paired with the bespoke, graphic illustrations of local landmarks brings both of those things to life.”