The designs of The Singleton of Dufftown and The Singleton of Glendullan single malt whiskies showcase deeper colors, fluid textures, and more pronounced backgrounds.
Moreover, the iconic salmon marque has been enhanced, becoming a more prominent aspect across the entire range.
As part of this transformation, a deeper teal color palette, metallic inks, and tactile finishes have been introduced, all intended to reflect The Singleton’s craftsmanship and quality.
The updated design also promotes ease of exploration within the range. Distinctive labels and clearly defined visual cues assist shoppers in understanding the varied flavors of the expressions. Additionally, refreshed and evocative tasting notes vividly capture the rich profiles of each whisky, catering to food and drink consumer trends.
James O’Connor, global head of The Singleton, remarked: “We wanted the packaging to feel as considered as the whisky inside. The Singleton’s Slow Batch Distillation takes time and craft, and the new design reflects that. It’s a deeper take on our iconic teal, richer in detail and more premium in feel, while staying completely true to who we are.”
O’Connor added, “It’s a significant step forward for the brand, reflecting The Singleton’s position as a leading Single Malt around the world, while incorporating packaging changes that support our ongoing efforts to reduce the impact and carbon footprint of our packaging.” This commitment to sustainable packaging is essential in the context of food and drink marketing.