Food and Beverage Business

Smurfit Kappa’s Design2Market Factory in Europe to Expand Following a Successful First Year

Smurfit Kappa's Design2Market Factory in Europe to Expand Following a Successful First Year Design2Market, Europe, Expand, factory, Smurfit Kappa Food and Beverage Business

Smurfit Kappa’s Design2Market Factory is set to expand across Europe following a successful first year of operation. The facility, which allows customers to test and adapt their packaging on a small scale before market launch, will be replicated in Germany, Italy, Poland, and the UK.

The original innovation hub in the Netherlands, spanning 3,000m², has already seen over 50 successful projects for some of the world’s biggest consumer brands. “Smurfit Kappa’s” multi-disciplinary team takes a packaging challenge and designs a new solution, ready to be tested in the market in just two weeks. This not only reduces risk and turnaround time but also provides customers with a sustainable packaging footprint and supports their recyclability targets.

The user-driven prototypes are designed in collaboration with customers, combining creativity, technical expertise, and advanced AI models to address specific needs. The team has already created, analyzed, and launched on the market solutions including shelf-ready packaging for detergent, a paper-based replacement for shrink wrap, and a complete range of eCommerce solutions. Additionally, the Design2Market Factory is dedicated to creating packaging solutions that meet Amazon’s certification standards.

Arco Berkenbosch, “Smurfit Kappa’s” chief innovation officer, expressed his excitement at reaching this milestone. “The journey of the Design2Market Factory has been remarkable and the trust placed in us by many industry-leading household names is testament to our commitment to innovation and excellence at speed,” Berkenbosch explained. “Broadening our European footprint will help more customers to stand out in an increasingly competitive landscape and achieve their sustainability goals in line with our Better Planet Packaging initiative.”

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